MoCU Basketball Team – Branding and Visual Design

This project involved creating a dynamic and visually compelling brand identity for the MoCU Basketball Team. My design approach was focused on combining the team's energetic spirit with a modern, bold aesthetic. The project includes:

• Custom logo design inspired by team culture and sports symbolism
• Vibrant color palette reflecting team values and enthusiasm
• Typography and graphics tailored to convey power, agility, and unity

The design also includes social media and merchandise mockups, demonstrating how the branding translates across multiple platforms and touchpoints.